With spring on its way, this often will have a positive effect on the buying habits of consumers. Some businesses will see an upsurge in leads and sales during the months of April, May and June; particularity those that have established a loyal customer base already. For those businesses that want to be at the forefront when buying decisions are being made, an advertising campaign is a great way to be seen.
Executing your own advertising campaign will take thorough planning and dedicated time for execution. Before planning the campaign, it’s good to know your business’s unique selling points and target audience, as well as be aware of your brand and any taglines or headlines your company may use in regular advertising and marketing materials.
When in doubt, asking a professional for some advice cannot hurt. Here are 5 important steps to creating your advertising campaign this spring:
- Establish your budget and timeline for the advertising campaign: If you already have an annual plan in place with a budget and timeline for advertising throughout the year, it’s easy to refer back to this document. If you’re a fly by the seat of your plants type advertiser, figure out what your limit is for the campaign and do your best to stay within in. As for timeline, typically a spring campaign will last through the months of April, May and June.
- Define your target Audience: Knowing the demographic and psychographic attributes of the type of person your campaign aims to attract is one of the single most important first steps to deciding on the medium and the message. Think of age, gender, location, household income, interests, and habits. Many business owners make the mistake of thinking their customers are just like them, when often they’re not.
- Goals and objectives: What is it you want to achieve through your advertising campaign? Knowing this is the first step in creating the message for the advertising campaign. Perhaps you have a new product that you want to create awareness for. Or maybe you’re looking to stand out from your competition when the buying frenzies begin. Establish what it is your looking to accomplish with your advertising.
- Research and decide which media to use: Print, Radio, TV, Billboards, Internet, Social Media are examples of media avenues that can serve your purpose. Knowing your audience is the first step to choosing a medium: However, the message, budget, and objectives all go into this decision. Researching each option thoroughly and calculating your ROI (Return on Investment) will take time and communication with many different industry sales professionals.
- Create an effective message: Ensuring your advertising message is to the point, interesting, and helps meet your objectives, while also being entertaining and attractive to view, is not easy to do! Often the media you choose will offer creative services at no extra charge when you book a campaign with them. These services can be of great value. Hiring a professional in this area is also suggested to ensure the effectiveness of your advertising campaign.
If you’re willing to invest the time into learning not only about the needs of your business, but also the needs of your customers, then planning an effective advertising campaign should be within your grasp. When in doubt, seek advice; advertising should be an investment, with a clear return. For more information on launching an advertising campaign, talk to Jacqueline Tavakoli today.